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THE URBAN GROOMSMAN

You are part of the community that has helped shift what a bearded individual is supposed to look like. You invest in yourself, your community, and your career while striving to make a notable impact on the world. To you, a beard isn't the mark of a lazy bum—it’s a representation of your freedom to define who you want to be. You're also in pretty rarified air with just 13% of men surveyed being Urban Groomsmen.

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